Targeting a Changing Consumer Market

To cope with a volatile financial sector, rising prices and an uncertain economy, consumers have changed their spending habits. This sea change is a challenge for businesses that are seeking attention (and spending) from customers. Businesses with more proactive and flexible strategies can quickly respond to changes in consumer spending with positive results and may even attract new customers.

At our complimentary forum, we will bring together leaders from a few of the region’s most immediately identifiable brands and a regional branding expert to discuss how they have tackled changes in consumer spending habits and preferences.

Featuring panelists:

  • Greg Booth, President and CEO, Zippo Manufacturing Company
  • Rob Cochran, President and CEO, #1 Cochran
  • Michele Fabrizi, President and CEO, MARC USA

Location: Duquesne Club, Pittsburgh, PA

Seminar Agenda:
3:00 p.m. to 3:30 p.m. - Registration
3:30 p.m. to 5:00 p.m. - Program and Panel Discussion
5:00 p.m. to 6:00 p.m. - Cocktail Reception

Please RSVP by November 11 to


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