Last week, the Master Builders' Association of Western Pennsylvania (MBA) hosted a panel discussion about LinkedIn® . I sat on the panel with Ron Kubitz from Brayman Construction and Patty Swisher from IKM, Inc. We discussed personal profiles, company pages, groups and using LinkedIn for business development. The audience was fantastic and a few volunteered to have their profiles critiqued by the crowd and others shared some add-ons and ways that they use LinkedIn.
Here are a few tips to strengthen your LinkedIn® profile:
Upload a Profile Photo
Photos are important on a site like LinkedIn. It’s a tool to help you build relationships and people want to see who you are. Select a photo that fits the professional nature of your LinkedIn profile and clearly shows your face.
Skills and Expertise
Add five to ten areas of your expertise. Showcase what you know using keywords that other people may use to search for your expertise. Be specific.
LinkedIn is a networking tool, and is very useful for keeping up with your contacts. Many post job changes, recent news and honors as well as other information.
Personalize your Connection Emails
LinkedIn provides a general email when you send a connection request. Take a few minutes to personalize the note. It will give your future connection some context as to how you know each other and shows that you’re interested in developing the relationship, not just building a list of contacts.
Log in Regularly
LinkedIn is most powerful if you use it a few times a week. Make connections, share content, update your profile. Make time each week to see what’s new with your network.
How do you use LinkedIn? Share your ideas with me at firstname.lastname@example.org or in the comments.
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