OUR THOUGHTS ON:

Tips to Enhance Your LinkedIn Profile

Construction|Marketing

By Karlye Rowles

LinkedInLast week, the Master Builders' Association of Western Pennsylvania (MBA) hosted a panel discussion about LinkedIn® . I sat on the panel with Ron Kubitz from Brayman Construction and Patty Swisher from IKM, Inc. We discussed personal profiles, company pages, groups and using LinkedIn for business development. The audience was fantastic and a few volunteered to have their profiles critiqued by the crowd and others shared some add-ons and ways that they use LinkedIn.

Here are a few tips to strengthen your LinkedIn® profile:

Upload a Profile Photo
Photos are important on a site like LinkedIn. It’s a tool to help you build relationships and people want to see who you are. Select a photo that fits the professional nature of your LinkedIn profile and clearly shows your face.

Skills and Expertise
Add five to ten areas of your expertise. Showcase what you know using keywords that other people may use to search for your expertise. Be specific.

Make Connections
LinkedIn is a networking tool, and is very useful for keeping up with your contacts. Many post job changes, recent news and honors as well as other information.

Personalize your Connection Emails
LinkedIn provides a general email when you send a connection request. Take a few minutes to personalize the note. It will give your future connection some context as to how you know each other and shows that you’re interested in developing the relationship, not just building a list of contacts.

Log in Regularly
LinkedIn is most powerful if you use it a few times a week. Make connections, share content, update your profile. Make time each week to see what’s new with your network.

How do you use LinkedIn? Share your ideas with me at knrowles@schneiderdowns.com or in the comments.

© 2013 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

 

This advice is not intended or written to be used for, and it cannot be used for, the purpose of avoiding any federal tax penalties that may be imposed, or for promoting, marketing or recommending to another person, any tax related matter.

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The Schneider Downs Our Thoughts On blog exists to create a dialogue on issues that are important to organizations and individuals. While we enjoy sharing our ideas and insights, we’re especially interested in what you may have to say. If you have a question or a comment about this article – or any article from the Our Thoughts On blog – we hope you’ll share it with us. After all, a dialogue is an exchange of ideas, and we’d like to hear from you. Email us at contactSD@schneiderdowns.com.

Material discussed is meant for informational purposes only, and it is not to be construed as investment, tax, or legal advice. Please note that individual situations can vary. Therefore, this information should be relied upon when coordinated with individual professional advice.

© 2018 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

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