Marketing Intern at an Accounting Firm?

In my four years of undergrad, I’ve taken various marketing classes and have learned the terms, “cognitive dissonance,” “service recovery,” and could teach anyone the “Four P’s of Marketing” in my sleep. The one thing that they don’t teach Marketing majors in school is the obvious: every company needs some form of Marketing Department.

During my spring semester, many of my summer plans conversations ended in, “What are you going to do in marketing at an accounting firm?” I had absolutely no idea what to expect.

Interning in the marketing department at Schneider Downs presented a rare luxury that many students don’t experience: I never specialized. In my time at Schneider Downs, I’ve held different positions all bundled into one.

I was part administrative assistant; receiving and keeping RSVP lists, handling undeliverable mail, stuffing and mailing envelopes, and ensuring that Interaction, our CRM software, was as up to date and accurate as a database can be. This taught me detail and efficiency.

I was part artist/graphic designer. I learned how to use Adobe InDesign, a program that I was fully unaware of. I helped design invitations, flyers, programs, etc., for important Schneider Downs events. This taught me to channel a more creative side of the brain, and that a second pair of eyes is always necessary.

I was part market researcher. I was able to find company names and contact info for more than 150 foreign- based companies in Pittsburgh, learn about “Things SD Employees Like,” and, after an extensive collection, summary and analysis of media usage, I now know the media most used by different age and gender groups within Schneider Downs. This taught me to be thorough, the importance and differentiation between groups of people and to always predict future questions.

I was part special events coordinator. I assisted in the planning and execution of various Schneider Downs related events, including golf outings, happy hours and Summer Series events. This taught me to keep track of everything you do throughout a process, and that there will always be room for improvement next time.

Lastly, I was truly a part of the Schneider Downs Marketing Team. They brought me along to many meetings and wanted me to participate, they had me working on different projects with many of the firm’s industry groups, and I attended big Schneider Downs events. The Marketing Department treated me as an equal, rather than as a student intern. They placed a great deal of responsibility and trust in me, forcing me to perform by best.

Being a marketing intern with Schneider Downs has taught me more than I could have hoped for when I started in May. From the most basic lesson being that every company, even an accounting firm, needs to market what they are selling; to the lesson of the true responsibility that I had to and will have to possess as an employee to any company in my future.

You’ve heard our thoughts… We’d like to hear yours

The Schneider Downs Our Thoughts On blog exists to create a dialogue on issues that are important to organizations and individuals. While we enjoy sharing our ideas and insights, we’re especially interested in what you may have to say. If you have a question or a comment about this article – or any article from the Our Thoughts On blog – we hope you’ll share it with us. After all, a dialogue is an exchange of ideas, and we’d like to hear from you. Email us at contactSD@schneiderdowns.com.

Material discussed is meant for informational purposes only, and it is not to be construed as investment, tax, or legal advice. Please note that individual situations can vary. Therefore, this information should be relied upon when coordinated with individual professional advice.

© 2019 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

our thoughts on

Part of a Team
Not All Internships are Created Equal
My Intern Experience at Schneider Downs
Fostering Emotional Intelligence in Accounting Firms
Internship BY Faith Dempsey
Living The Dream
Misconceptions v. Reality: My Internship Experience

Register to receive our weekly newsletter with our most recent columns and insights.

Have a question? Ask us!

We’d love to hear from you. Drop us a note, and we’ll respond to you as quickly as possible.

Ask us

contact us

Map of Pittsburgh Office
Pittsburgh

One PPG Place, Suite 1700
Pittsburgh, PA 15222

contactsd@schneiderdowns.com
p:412.261.3644     f:412.261.4876

Map of Columbus Office
Columbus

65 East State Street, Suite 2000
Columbus, OH 43215

contactsd@schneiderdowns.com
p:614.621.4060     f:614.621.4062

Map of Washington Office
Washington, D.C.

1660 International Drive, Suite 600
McLean, VA 22102