Search Engine Optimization for Manufacturers

Where is the one place where anyone in the entire world can find you? If you didn’t think “the Internet,” then think again. The use of the Internet has become as commonplace as picking up the telephone. Because the world is a lot smaller than it used to be, manufacturing companies of all size need to leverage the Internet to their advantage.

Just think: If you go to Google and type in a search for the products you manufacture, would your company’s name show up in the results? If it does not, then you need to ask yourself why not.

There are potentially hundreds of customers out on the Internet right now looking for the products you manufacture. The fact that these potential customers are around the globe and not around the corner should make no difference.

If your organization has a website, then you need to conduct a search engine optimization (SEO) project to make sure that your company website is visible to the people who are looking for your products. When someone, from anywhere on the planet, is looking for your products, they should be able to find you quickly and easily.

Search engine optimization involves a coordinated marketing and technical effort. The content on your web pages must focus on your products and “keywords” that set you apart from others. The platform and architecture of the website plays just as important a role as the content on the pages. You keywords also need to be specific enough so that people searching for you can narrow the search. Including details such as your city, the product name, or the industry are great additions to your content that will help Google find you.

A website that is more than just a company commercial should include the following:

  • Detailed descriptions of your products or services;
  • Key words in the page titles and footers that highlight your products;
  • A section for prospective customers to contact you or ask for additional information;
  • Interactive demonstrations or a library of technical information;
  • Testimonials from current customers.

The idea that someone in France may be searching for the products you manufacture is intriguing. The idea that people from all over the world might be looking is even better.

© 2011 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

This advice is not intended or written to be used for, and it cannot be used for, the purpose of avoiding any federal tax penalties that may be imposed, or for promoting, marketing or recommending to another person, any tax related matter.

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The Schneider Downs Our Thoughts On blog exists to create a dialogue on issues that are important to organizations and individuals. While we enjoy sharing our ideas and insights, we’re especially interested in what you may have to say. If you have a question or a comment about this article – or any article from the Our Thoughts On blog – we hope you’ll share it with us. After all, a dialogue is an exchange of ideas, and we’d like to hear from you. Email us at

Material discussed is meant for informational purposes only, and it is not to be construed as investment, tax, or legal advice. Please note that individual situations can vary. Therefore, this information should be relied upon when coordinated with individual professional advice.

© 2019 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

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