OUR THOUGHTS ON:

Marketing Through the Storm

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January through April can be brutal. The weather in Pittsburgh is unpredictable at best and the people I work with are consumed by various deadlines. Despite their preoccupation with April 15-April 17 in 2012-and seemingly lack of time to do much of anything that isn’t related to client work, my work in the marketing department doesn’t slow down.

Why not?

1.   Our professionals haven’t stopped marketing. Our CPAs are talking to their clients every day, and they are listening to client’s issues and learning about new opportunities. At times, some of the opportunities and issues    fall outside the scope of the engagement like a fraud investigation or a cost segregation study on a new building. It’s cross-selling at its finest.

2.   Audit and tax is not all that Schneider Downs does. Just ask our CEO, Raymond W. Buehler, Jr. He can recite the list of 80 + services from memory. With five business units each offering their own suite of services, there is never a dull moment in this place. Trust me.

3.   What did Hannibal Smith from The A-Team say? “I love it when a plan comes together!” and so does the Schneider Downs Marketing Team. We’re eight members strong and spend countless hours planning a gamut of different campaigns. What was just a thought at last summer’s industry group meeting, is now in the hands (or inboxes) of our clients and prospects.

The office may be more quiet that usual on April 18. However, you can take comfort in knowing that the Schneider Downs Marketing Team will be hard at work planning for 2013.

In the meantime, stay posted on our many events and activities by following us on Twitter, Facebook and Google+.

© 2012 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

This advice is not intended or written to be used for, and it cannot be used for, the purpose of avoiding any federal tax penalties that may be imposed, or for promoting, marketing or recommending to another person, any tax related matter.

Material discussed is meant for informational purposes only, and it is not to be construed as investment, tax, or legal advice. Please note that individual situations can vary. Therefore, this information should be relied upon when coordinated with individual professional advice.

© 2018 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

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