OUR THOUGHTS ON:

Get Social!

Marketing

By Karlye Rowles

Did you know:

  • More than 800 million people use Facebook;
  • More than 100 million people use Twitter; and
  • More than 100 million people have profiles on LinkedIn?

How many of those users are CPAs? According to Twellow, the Twitter Yellow Pages, there are 35,600 twitter accounts that are related to accounting. Google Blog search results for the term CPA revealed more 1 million blogs and a LinkedIn search found more than 290,000 results for the term CPA.

The numbers show that CPAs are using social media. Are you one of them?

At Schneider Down, some of our professionals are using social media to research accounting-related topics like PCAOB, IFRS and FASB. Our marketing department is monitoring what’s going on in the accounting industry, listening to our followers and friends and posting about upcoming events. Our Human Resources department is using social media to communicate our recruiter’s schedules and showing off photos from firm events. It’s a tremendous resource for Schneider Downs.

Now that you know how we use social media, we want to know how you use social media.

More formally, we’re giving the attendees at our December CPE session in Pittsburgh a chance to talk about social media with other finance and accounting professionals. It will be an interactive discussion with the audience as the guide. Attendees can ask questions, share stories and learn from others in the room about social media. We can’t promise that there won’t be a few PowerPoint slides, but we can promise that we won’t lecture you. This session is for you, the audience.

If you can’t be at the CPE program, you can follow the discussion on Twitter. Search for the hashtag #SDCPE11. Feel free to say hello or chime in with your thoughts.

Please join us on December 8 for the Pittsburgh CPE Seminar. We’re looking forward to learning from you.

© 2011 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

This advice is not intended or written to be used for, and it cannot be used for, the purpose of avoiding any federal tax penalties that may be imposed, or for promoting, marketing or recommending to another person any tax-related matter.

You’ve heard our thoughts… We’d like to hear yours

The Schneider Downs Our Thoughts On blog exists to create a dialogue on issues that are important to organizations and individuals. While we enjoy sharing our ideas and insights, we’re especially interested in what you may have to say. If you have a question or a comment about this article – or any article from the Our Thoughts On blog – we hope you’ll share it with us. After all, a dialogue is an exchange of ideas, and we’d like to hear from you. Email us at contactSD@schneiderdowns.com.

Material discussed is meant for informational purposes only, and it is not to be construed as investment, tax, or legal advice. Please note that individual situations can vary. Therefore, this information should be relied upon when coordinated with individual professional advice.

© 2018 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

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