OUR THOUGHTS ON:

Accounting and Marketing to Play Nicely Together

Marketing

By Sean Smith

I attended the 2011 Association for Accounting Marketing’s (AAM) annual Summit in Chicago recently, and was present for an exciting announcement.

The Association for Accounting Marketing (AAM) and the American Institute of Certified Public Accountants (AICPA) are teaming up to co-locate the AAM Summit and the AICPA’s Practitioners Symposium/TECH+ conferences, to be held June 10-13, 2012 in Las Vegas.

My initial thought was, “What are they…crazy?” How can we combine a technical accounting conference with the arguably more right-brained focus of a marketing conference? Can accountants and marketing directors possibly play nicely together throughout a four-day conference next July? (I’m guessing a lot of the accountants were wondering the same thing.)

Actually, I learned that this all makes sense.

The co-location of the two conferences allows CPA firms to experience a hands-on focus of the four key areas of practice management under one roof – human capital/staffing, leadership, marketing and technology. This is the first time they will have the opportunity to address all of these strategies and firm issues in real-time, among their colleagues and the profession's experts.

If there’s one thing I’ve learned in my years at Schneider Downs, it’s this: The ongoing exchange of ideas from different viewpoints always leads to fresh ideas. This is a great opportunity for both AAM and the AICPA.

As the Director of Marketing for Schneider Downs, one of the nation’s 60 largest public accounting firms, I recognize the great opportunity to exchange ideas with not just other marketing directors, but other discipline leaders from peer firms as well.

I’m looking forward to the co-located conference in 2012. Who knows, I may even sit in a technical session or two while I’m there. 

© 2011 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

This advice is not intended or written to be used for, and it cannot be used for, the purpose of avoiding any federal tax penalties that may be imposed, or for promoting, marketing or recommending to another person, any tax-related matter.

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The Schneider Downs Our Thoughts On blog exists to create a dialogue on issues that are important to organizations and individuals. While we enjoy sharing our ideas and insights, we’re especially interested in what you may have to say. If you have a question or a comment about this article – or any article from the Our Thoughts On blog – we hope you’ll share it with us. After all, a dialogue is an exchange of ideas, and we’d like to hear from you. Email us at contactSD@schneiderdowns.com.

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© 2018 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

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