OUR THOUGHTS ON:

Postcard from Vietnam: Notes from the PrimeGlobal World Conference

Marketing

By Sean Smith

In early November, I enjoyed the wonderful opportunity to attend the Prime Global World Conference in Ho Chi Minh City (formerly Saigon) in Vietnam. As the third-largest association of independent accounting firms in the world, PrimeGlobal offered the unique opportunity to visit an incredibly exotic location while interacting with leaders of accounting firms from every corner of the world. Throw in one of the most fascinating culinary scenes on the planet, and I was sold.

I was going to Vietnam.

The World Conference was one of the most fascinating and rewarding business trips of my life. I met with nearly all of the conference’s 130 delegates, learning about their cultures, their business challenges and their perspectives on the American economy.

I learned that Vietnam exports more than $1 billion worth of cellular telephones every month.

I learned that by 2025, there will be 250 cities in China with populations greater than one million people.

I even learned that eating a scorpion is a bit like eating a piece of burnt plastic…not at all recommended.

Most of all, however, what I learned is that the world continues to become a smaller place. I found myself easily communicating with people from France, Japan, China, Mexico, Brazil, Russia…and many others. Need a contact in Australia? I’ve got one. Looking for an expert in Germany? I know who to call.

The purpose for the PrimeGlobal World Conference is to foster relationships among independent accounting firms from across the globe. As I flew out of Vietnam on my journey home, I reflected that “fostering relationships” was a lot more fun than I expected.

And, by the way: The food was amazing.

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© 2018 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

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