From devices to politicians to fashion and food, as 2013 comes to a close, predictions and forecasts are being made about what to expect in 2014. The field of marketing is no different. Here are some things to think about for your marketing strategy in 2014:
- Content Marketing.
It got lots of attention in 2013, and certainly content marketing will remain an important part of a marketing strategy in 2014. Building deeper relationships with customers is increasingly important. One way to create that bond is by developing content that not only makes clients come back for more, but also prompts them to act, like make a purchase.
- Search engine optimization.
Search is dead – not quite. Google shook things up with the release of Panda and Penguin, and that had people scrambling to figure out how they went from 1 to 100. Those updates are a good reminder that developing relevant content is important and to revisit your search strategy regularly. And don’t forget about Bing (and Yahoo!).
- Social media. I thought social was dead when my mother joined Facebook. Just kidding, Mom! With young people leaving Facebook in droves, you may want to revisit your social strategy if that’s your target. If you haven’t tested the social waters, resolve to do it in 2014. Pick a social media platform and get to know it.
- Mobile. There are a lot of people using their mobile phones a lot. (Are you reading this on your phone?) According to Portio Research, mobile subscribers worldwide will reach 7.5 billion by the end of 2014. They are looking for information, coupons, directions, menus, and they want access to that information NOW. What’s your strategy to capture the attention of mobile users?
- Public Relations.
What’s your story? Take time to develop your story, live it and share it with your media contacts. Renew those media relationships or starting building them in 2014. Remember – reporters are people too. I recommend subscribing to Muck Rack’s daily newsletter for intel on what stories journalists are covering.
According to the BIA/Kelsey Consumer Commerce MonitorTM (CCM) study, 94% of consumers have gone online for local shopping purposes. Are you prepared to capture your prospective customers during their online research stage? Claim your business listing or create one on Google Places, Bing Places for Local, and Yahoo! Local. Make sure your business shows up when it needs to.
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