Papa John's Claims NFL is to Blame for a Poor Third Quarter

Papa John’s has been a NFL league sponsor since 2010, but the company’s founder and CEO, John Schnatter was quick to blame the league for its poor performance last quarter. 

Since the release of its financials, the pizza chain fell $70 million with shares down an additional 11% within 24 hours.

Schnatter put the NFL at fault, citing the anthem protests as the root of the problem.  In response, the pizza chain has also pulled some of its planned commercials from NFL games this season. 

NFL viewership through week 7 has been down 5% from the same point as last year (this is still significantly less than the rest of broadcast television).  This could have contributed to Papa John’s poor performance but it may not be the overall cause.  Papa John’s stock is down 30% year to date, while a direct competitor, Domino’s has performed better than expected with the stock up 9% for the year.

Papa John’s still expects overall sales to increase by 1.5% in North America this year.  The pizza chain currently has 5,000 restaurants in 45 countries and territories. For questions regarding our retail services, contact us. 

You’ve heard our thoughts… We’d like to hear yours

The Schneider Downs Our Thoughts On blog exists to create a dialogue on issues that are important to organizations and individuals. While we enjoy sharing our ideas and insights, we’re especially interested in what you may have to say. If you have a question or a comment about this article – or any article from the Our Thoughts On blog – we hope you’ll share it with us. After all, a dialogue is an exchange of ideas, and we’d like to hear from you. Email us at [email protected].

Material discussed is meant for informational purposes only, and it is not to be construed as investment, tax, or legal advice. Please note that individual situations can vary. Therefore, this information should be relied upon when coordinated with individual professional advice.

© 2024 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

our thoughts on
Get the Low Down Before You Download: Exploring the Temu App’s Security Risks
Fortifying Retail Security: Essential Cybersecurity Tools and Software
Ensuring Network Security in the Retail Industry: A Crucial Imperative
Tis the Season: Unwrapping the Top Holiday Scams of 2023
ESG in Retail – A Movement Towards Sustainability
Protect Your Retail Business: 3 Common Cyber Attack Methods to Watch Out for in 2023
Register to receive our weekly newsletter with our most recent columns and insights.
Have a question? Ask us!

We’d love to hear from you. Drop us a note, and we’ll respond to you as quickly as possible.

Ask us
contact us
Pittsburgh

This site uses cookies to ensure that we give you the best user experience. Cookies assist in navigation, analyzing traffic and in our marketing efforts as described in our Privacy Policy.

×