For nearly two decades now, email has become the staple for communicating within organizations. However, did you know email usage actually peaked in 2008 and has been steadily declining ever since? So, what are companies using as an alternative means of communication and why?
When it comes to email, companies routinely deal with security threats, spam and productivity losses. Historically, these have been considered acceptable because there really has not been an alternative. However, recent trends suggest that social intranets are slowly emerging as a tool that can deal with these issues, and be an alternative to email as the primary means of workplace communication. A social intranet is a cloud-based system that contains three primary ingredients – communication, collaboration and content. It joins the power of social media – sharing of information and instant communication – with the strength of workflow management tools. It can benefit an organization greatly over the use of email by improving information-sharing and enabling company-wide collaboration. They are scalable, flexible and cost-effective to implement and maintain. Social intranets can also help nurture and strengthen the corporate culture of a business.
Start-ups and long-established companies alike are beginning to use social intranets, but the technology still has a long way to go before email would ever become a thing of the past. There are many challenges and obstacles that the technology faces, such as no real sense of urgency and change to company culture. However, the technology may yet gain some momentum as companies begin to see the benefits of a social intranet. When that happens, hopefully you’ll be spending less time managing your email and more time getting work done.
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