Confessions of an Effortless Shopper: Looking Back on Cyber Monday


By Patrick Armknecht

I have a confession to make.  I don’t put a lot of effort into my holiday shopping.  Long gone are the days of rushing out to the mall to buy my loved ones the perfect holiday gift at discounted Black Friday prices.  It’s not that my loved ones don’t deserve the perfect gift; for the most part, they do.  I’m just not a fan of crowded stores and long lines.  On top of that, Western Pennsylvania is cold in November, and it feels even colder if you’re bald (those of you with hair will have to trust me on this).  You’re probably thinking that I’m lazy, but as it turns out, I’m not alone.

According to the Cyber Monday Report 2013 published by IBM Digital Analytics Benchmark, this past Cyber Monday was the biggest online shopping day in U.S. history.  For those of you who aren’t familiar with Cyber Monday, it is the first Monday after Thanksgiving.  A number of retailers offer special promotions or discounts for online purchases made on this day.   The data in IBM Digital Analytics Benchmark’s report is aggregated from approximately 800 U.S. retail websites.  Some of the highlights of the Cyber Monday Report 2013 include:

  • Cyber Monday 2013 online sales grew 20.6% over 2012 online sales.
  • Sales from mobile devices accounted for over 17% of the total online sales on Cyber Monday, a 55% increase over the prior year.
  • The average Cyber Monday order value was $128.77, down 1% from 2012.
  • The top 5 cities for Cyber Monday sales include New York, Washington, Los Angeles, Chicago and Atlanta.
  • Pennsylvania accounted for the 5th-most Cyber Monday sales by state.
  • Ohio accounted for the 9th-most Cyber Monday sales by state.

Come Christmas morning, no one is going to know or care if I spent the night waiting in line in the cold or waited until Monday morning and ordered their gifts from my warm house.  As long as my kids have presents to open, everyone will be happy and unfortunately, I’ll still be bald.

A complete copy of IBM Digital Analytics Benchmark Cyber Monday Report 2013 can be downloaded here.

© 2013 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.

This advice is not intended or written to be used for, and it cannot be used for, the purpose of avoiding any federal tax penalties that may be imposed, or for promoting, marketing or recommending to another person, any tax related matter.


You’ve heard our thoughts… We’d like to hear yours

The Schneider Downs Our Thoughts On blog exists to create a dialogue on issues that are important to organizations and individuals. While we enjoy sharing our ideas and insights, we’re especially interested in what you may have to say. If you have a question or a comment about this article – or any article from the Our Thoughts On blog – we hope you’ll share it with us. After all, a dialogue is an exchange of ideas, and we’d like to hear from you. Email us at contactSD@schneiderdowns.com.

Material discussed is meant for informational purposes only, and it is not to be construed as investment, tax, or legal advice. Please note that individual situations can vary. Therefore, this information should be relied upon when coordinated with individual professional advice.

© 2019 Schneider Downs. All rights-reserved. All content on this site is property of Schneider Downs unless otherwise noted and should not be used without written permission.