2021 Retirement Plan Limitations
On October 26, 2020, the Internal Revenue Service announced the cost-of-living adjustments (COLA) that will take effect January 1, 2021 (IRS Notice 2020-79). ...
Auto dealerships budget and spend, on average, close to 1% of sales on advertising and other marketing efforts. It may not seem like a large expense, but in a volume-intensive industry, the amounts can be extraordinary. So is your dealership getting the most bang for your buck? Are your efforts being concentrated in the appropriate manner to reach the right audience?
In 2014, the millennial generation made up 27% of total new vehicles sales in the United States. This is no surprise, as vehicle manufacturers continue to build cars that are targeted to this generation. But, does your dealership have a marketing plan to reach this group of consumers? Here are a couple of things to consider:
So, as we get ready to move in 2016, now may be the time to re-evaluate how your dealership plans to spend advertising and marketing dollars. In order to properly reach the millennial generation, your dealership may want to consider hiring a millennial to head your dealership’s social media marketing efforts. In may be just worth it if this generation is going to account for a quarter of your sales in 2016 and the years to come.
Contact us if you have questions in budgeting your marketing efforts for your dealership and visit our Automotive Industries page to learn about the services that the Schneider Downs Automotive Services Focus Group offers.
On October 26, 2020, the Internal Revenue Service announced the cost-of-living adjustments (COLA) that will take effect January 1, 2021 (IRS Notice 2020-79). ...
Schneider Downs continues to track the evolving landscape of federal financial programs offered in the wake of the business disruption caused by the coronavirus ...
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